Effective Date: 24/05/2025
Company: Digital Marketing Labs PTY LTD
ABN: 98 682 770 789
Address: PO Box 243, Bald Hills QLD 4036, Australia

Digital Marketing Labs PTY LTD (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information in an open and transparent way. This Privacy Policy outlines how we collect, use, disclose, and protect your information in accordance with the Australian Privacy Act 1988 (Cth).

We collect the following types of information:

2.1 Personal Information

• Name

• Email address

• Phone number

• Business name

• Website URL

• Location (IP address)

• Any other information voluntarily submitted via forms, bookings, or contact

2.2 Non-Personal Information

• Browser type and version

• Operating system

• Pages visited and time spent

• Referring websites

• Device type and screen resolution

• Through forms on our website

• When you book a call or consultation

• Through cookies and tracking technologies

• From third-party analytics and advertising tools

We use your data to:

• Provide services, reports, and consultations

• Respond to inquiries and support requests

• Improve website performance and user experience

• Deliver personalised advertising and content

• Analyse trends and user behaviour

• Comply with legal obligations

We use cookies and similar tracking technologies to:

• Remember user preferences

• Track website performance and usage

• Conduct remarketing through platforms like Google Ads, Facebook, LinkedIn, and others

You can control cookie settings in your browser at any time.

Cookie Consent Management

When you first visit our site, a cookie banner allows you to manage your preferences. You may adjust these at any time via browser settings or by clearing cookies.

We may use the following platforms to run advertising and remarketing campaigns:

• Google Ads and Google Analytics

• Facebook Ads and Instagram (Meta)

• LinkedIn Ads

• Microsoft Ads (Bing)

• TikTok Ads

• Pinterest Ads

• Twitter (X) Ads

These platforms may use cookies, pixels, and user behaviour data to deliver more relevant ads. You can opt out via their individual settings or by using services like the Digital Advertising Alliance.

We may share your data with trusted third parties for service delivery, including:

• Web hosting providers

• CRM platforms

• Email marketing services

• Payment processors (if applicable)

• Advertising and analytics partners

All partners are bound by confidentiality and data protection obligations.

Your data is stored on secure servers located in Australia and managed by reputable providers. We use appropriate security measures to protect your personal information from unauthorised access, disclosure, or alteration.

In the event of a data breach, we will notify affected users and the Office of the Australian Information Commissioner (OAIC) as required.

We retain data only as long as necessary:

• Contact data: up to 2 years

• Analytics data: up to 26 months

• Client account records: up to 7 years (for legal and tax compliance)

Under the Australian Privacy Principles (APPs), you have the right to:

• Access your personal information

• Correct inaccurate data

• Request deletion of your data

• Withdraw consent (where applicable)

To exercise your rights, email us at hello@dmlabs.com.au.

Our services are not intended for individuals under 16 years of age. We do not knowingly collect data from children. If you believe we have collected such data, please contact us immediately.

Our website may contain links to third-party sites. We are not responsible for their privacy practices or content. Please review their policies before providing personal information.

If you have a concern or complaint about our handling of your personal information, please contact us at hello@dmlabs.com.au. We will respond within a reasonable time. If you are not satisfied, you may contact the OAIC.

We may update this Privacy Policy as needed. The most recent version will always be posted on our website with the updated effective date.

Digital Marketing Labs PTY LTD
Email: hello@dmlabs.com.au
Postal Address: PO Box 243, Bald Hills QLD 4036
ABN: 98 682 770 789